Director of creative communications
334 Mrak Hall
Sunny oversees the Creative Communications unit at UC Davis, where he is responsible for advancing the brand and providing strategic leadership for idea generation and concept development.
Born and raised in Singapore, Sunny started his career at Saatchi & Saatchi where he developed his talents under the wings of some of the most creative folks in Asia. Spurred by the desire to venture beyond his homeland, Sunny moved to the U.S. to further his education. He subsequently built his career on the backs of global brands such as Autodesk, Hitachi Data Systems, HP, Roche, Wells Fargo and Microsoft, at agencies like JWT, Lintas, FCB, MRM Worldwide, Anderson & Lembke and Doremus.
A creative director who specializes in transforming complex strategic challenges into engaging and surprisingly creative solutions, Sunny believes the most effective marketing is often the simplest and most direct.
During a career that spans more than 20 years, Sunny has won the Gold OMMA, the Gold Icon, the 3AF Gold award and the grand prize at the ANA Multicultural Excellence Awards. His work is also recognized by the Clios, Interactive Advertising Bureau‘s MIXX Awards, New York Festivals, California Addys, Singapore Creative Circle, Print magazine and Communications Arts.
“Creativity is intelligence having fun.” — Albert Einstein
“Logic will get you from A to Z. Imagination will get you everywhere.” — Albert Einstein
Random fact about me
I once ran a full marathon — all 26 miles, 385 yards — without any prior training.
Exotic fruits and spicy food
Soccer. I can spend hours analyzing strategies behind the games I watch.