Director of marketing and branding
Tom is the director of marketing and branding for UC Davis, where he is responsible for leading a team that develops the university's brand identity and content in conjunction with the creative group; provides overall direction to university marketing strategies; conducts market research and advertising campaigns; and raises revenue and extends the brand through its Trademark Licensing Program.
His accomplishments at UC Davis include building a marketing program for Undergraduate Admissions that resulted in the largest freshman class in University of California history. Tom also oversaw the communications launch for the $1 billion Campaign for UC Davis fundraising effort and directed multiple brand initiatives for the university. He co-led the Strategic Communications office on an interim basis from September 2015 through June 2016.
Tom's career background includes also leadership in new media, and magazine and book publishing. He received a master’s degree in Leadership in Higher Education from Sacramento State University, completing a thesis in adult learning and professional development and graduating with a 4.0 GPA. He has a bachelor’s degree from The Evergreen State College in Olympia, Washington, where he studied communications, led the whitewater kayaking program and served as the community radio station program director. He is a music junkie, and you’re likely to hear nearly every genre drifting from his office.
Books that moved me
In my favorite books, the writing is sleight of hand and the characters unforgettable: In the Skin of a Lion, Portrait of the Writer as a Young Dog, Beloved, Mother Spring, Dubliners, Midaq Alley. I just looked at this list and realized that cultural tensions also matter. Since I grew up in a religious household, I’m not surprised.
Random fact about me
I think I’ve tried virtually every watersport imaginable.