Promoting Recruitment and Retention of Underserved Students

Solutions

  • Target higher education professionals
  • Create a concept around family
  • Feature a recent graduate

Challenge

Increase visibility of UC Davis’ efforts to help historically underserved Hispanic/Latino students achieve a four-year college degree.

Results

We secured an advertising sponsorship in the program brochure for The American Association of Hispanics in Higher Education (AAHHE) National Conference. The ad concept connects the shared value of family between the Hispanic community and the UC Davis “Aggie family.”

Approximately 400 conference attendees were exposed to the advertisement; anecdotal results showed positive engagement.

Ad: Our Aggie Familia is an extension of yours.