Capturing national attention for UC Davis drought expertise
We find compelling stories that show our faculty making connections with California ranchers and farmers to solve drought challenges. Brad Hooker/UC Davis photo
Client: UC Davis water and economic researchers
Goal: Show the impact of the California drought on the nation and the importance of California agriculture
At the invitation of Climate Nexus, the UC Davis Center for Watershed Sciences presented its study of the drought’s economic impact on California agriculture on July 15, 2014, at the National Press Club in Washington, D.C. Through promotion of the study, our News & Media Relations team elevated a state economic and environmental problem to the national level at a critical time when state drought legislation was being considered.
Our campus news influenced California policy changes on conservation and water management, as evidenced by follow-up media reports. The drought forecast also prompted visits from high-level U.S. officials to agricultural areas most affected by the drought.
We attracted more than 1,000 media hits on the day of the conference, and more than 800 people printed out the news story on the Web. Major national and state media covered the story, including:
- The New York Times
- National Public Radio
- National Geographic
- Washington Post
- Associated Press
- All of the national TV networks
Using social media and online channels, our team engaged a broader consumer and business audience that included winery and dairy operators, conservationists and the finance professionals. On Twitter, the study elicited high-prestige tweets from U.S. Sen. Dianne Feinstein, D-Calif., California Gov. Jerry Brown, and several prominent reporters. The many tweets discussing the report reached millions of followers.