Crowdsourcing Ideas for a Brilliant Future

Photo: Students participating in the Envision UC Davis project

Students, staff and faculty shared their ideas for UC Davis’ future in the Envision UC Davis project.

Solutions

  • Established collaborative 360° communications plan
  • Leveraged advertising, social media, web, media relations, internal communications
  • Created shareable social media, web and Dateline content and calendar events
  • Ran targeted social media ads
  • Pitched local media and coordinated camera crews on day-of
  • Captured real-time video and photography content on activities
  • Coordinated/provided support for other campus units involved

Challenge

How do you engage the entire campus community in a massive brainstorm about the future of UC Davis? That was the challenge given to Strategic Communications as part of the Envision UC Davis project, a 36-hour, online, mass multiplayer game that encouraged all members of the campus to contribute and build on ideas for our future. The trick was making sure students and faculty participated, especially since the project was timed during midterms.

Results

2,492 players including students, faculty, staff and friends of the university registered to play. Together, they shared 28,226 ideas in response to the question “UC Davis, what are YOUR futures?” That was an average of 722.5 ideas per hour during the 36-hour period. The game trended on Twitter in the Sacramento area while it was live.

Media pickup included:

Envision UC Davis rally flyer
Photo: Students playing the game
Photo: Envision t-shirts at the ARC