Promoting UC Davis’ 2014 commencement

  • A part of the grad caps gallery on Facebook

    The contest was promoted on the UC Davis Facebook page.

  • Promoting the grad caps contest on Instagram

    Undergraduates unleashed their creativity on 166 caps.

  • UC Davis home page with grad caps promo

    Students were also invited from the campus home page to compete.

Our roles

  • Created a Facebook contest for best decorated cap
  • Partnered with UC Davis Stores for prizes
  • Promoted the contest on other channels
  • Encouraged students to use a common hashtag
  • Reported the findings on social media

Goal: Reinforce Aggie Pride among graduates

A strong UC Davis commencement tradition is the decorated grad cap. This year, our social media coordinator and her student team challenged graduating seniors to encapsulate their college experience on top of a mortarboard. Using the “People’s Choice” voting method through likes on Facebook, people could vie for the prizes from our university bookstore.

The social media team promoted the contest through Twitter, Facebook and Instagram, and other Strategic Communication communicators supported the contest through the faculty-staff newsletter and campus home page.

The results? With 166 entries, the UC Davis Grad Cap Contest album was shared 79 times and had more than 1,500 likes (and that’s not counting the individual photo likes). The contest caught the attention of the local CBS morning news show, Good Morning Sacramento, which sent a camera crew and reporter to interview the social media coordinator and a few contestants.