We were invited on a class field trip to the Grand Canyon, and returned with an exceptionally cool multimedia story about applied learning, teamwork and problem solving.
This campaign linked UC Davis innovations with everyday life, raising national awareness about our leadership role in food, health, education, energy and the environment.
A university’s website is a critical first impression for students during their college search. Our new site addresses their needs and preferences along with those of other key audiences.
Rallying the support of those who know us best – the UC Davis community – drove our strategy for this marketing outreach campaign.
Offering media an unusual view – and viewpoint – of a national disaster landed UC Davis national and international media coverage.
With a massive remodeling project underway, the campus bookstore needed to modernize its look without losing its Aggie identity.
Giving media behind-the-scenes access to young African leaders participating in UC Davis’ first energy institute resulted in regional and national coverage.
We promoted a campuswide crowdsourcing game with a supersized social-media strategy and collaborative communications plan.