Innovating Quality of Life for All

Solutions

  • Mass-appeal creative approach
  • Alignment with Strat Communications framework
  • Sacramento airport ads
  • Print ads in key publications
  • Facebook and LinkedIn ads
  • Collaboration with campus experts
  • Custom landing page
  • Awareness survey benchmarking

Challenge

Demonstrate UC Davis’ leadership role in solving problems and creating innovations and opportunities related to protecting and enhancing quality of life.

Results

The campaign communicates the impact that UC Davis research, expertise and programs have on daily life. Whether you’re eating your breakfast, turning on a light, walking on the beach or doing countless other activities, UC Davis has had an impact on that moment and continues to work across multiple disciplines to enhance your quality of life. We address complex problems — from fetal surgery to managing water use to ocean acidification — and make a difference.

  • More than 5 million ad impressions (3 million digital, 2 million print and billboard)
  • Airport advertisements strategically placed so that all 750,000 monthly travelers are exposed to the campaign at least once
  • Digital engagement of 37,200 clicks (1.25 percent click-through rate with $1.32 cost-per-click)
  • Insertions in Chronicle of Higher Education, Chronicle of Philanthropy, Southwest, Comstock’s to reach higher education influencers
Poster: You shine. We save.
Screenshot: National campaign landing page
Poster: You sip. We solve.