Goal: Make UC Davis stand out as a choice for prospective students, parents and counselors

About the Project

Undergraduate Admissions at the University of California, Davis, uses two versions of an annual viewbook as a recruitment tool for prospective students. The viewbook highlights campus distinctives so that prospective freshman and transfer students will be interested in our campus and choose to apply.

With a focus on the full range of the student experience, these publications fulfill dual marketing and informational needs while highlighting academic and cultural diversity in support of recruitment goals. Grabbing the attention of high school and community college students and their families, the viewbook inspires a vision of college life and success at UC Davis.