Jasmin oversees the marketing and advertising efforts of the UC Davis academic campus and undergraduate admissions. She also supports internal marketing, campus communicator training and the trademark licensing merchandise program. She leads the ongoing UC Davis master rebrand effort to drive greater visibility and recognition of UC Davis across domestic and international audiences.
 
Jasmin has over fifteen years of marketing experience in a variety of sectors including retail, entertainment, gaming, and sports. She launched her career in the events and attractions department of the National Basketball Association where she worked on the NBA All-Star Game weekend and international pre-season games. From there, following a successful freelance role at New York Fashion Week, she pivoted to the fashion industry and joined Bloomingdale’s as a public relations manager. She’s also managed marketing, public relations, and licensing for prominent brands including Macy’s, Men’s Wearhouse, Nintendo of America and Williams-Sonoma.
 
Jasmin F. Bush holds a Masters of Arts in luxury fashion from Savanah College of Art and Design and a bachelor’s degree in sports management and business administration from the University of Florida. 

Favorite Quote

“Education is the great equalizer of our time. Its gives hope to the hopeless and creates chances for those without.”
—Kofi Annan

Favorite Books

The Coldest Winter Ever by Sister Souljah
Forty Million Dollar Slave by William C. Rhoden
To Kill a Mockingbird by Harper Lee
Between the World and Me by Ta-Nehisi Coates

Must Haves

Shopping, International Travel

Guilty Pleasures

Anything sweet—especially Junior’s cheesecake