Marketing Communications

The Marketing Communications team promotes pride in UC Davis and public awareness of its strengths by developing products, analysis and tools to support the university brand. We develop and implement integrated marketing plans, provide strategic communication guidance and foster partnership with individual units. We bring together communicators from across the university through the Communications Council. We lead research initiatives that inform decision-making and establish sound metrics. We provide leadership in content strategy, support university advertising, and raise revenue and the university’s profile through the Trademark/Licensing program.