The UC Davis story is best told when words and images work together to convey messages that engage the target audience.

Collaborating with marketing departments within the university, this unit produces creative materials that drive the UC Davis brand. It approaches communication challenges holistically — with the goal to create integrated programs that connect at an emotional level.

Consisting of thinkers, with expertise in design, writing, videography and photography, the creative communication unit is on a quest to better understand consumer behavior in order to help build and elevate the reputation of UC Davis.