Goal: Illustrate the humanity of the institution to reach audiences who may not feel they belong.
 

About the project

We show our humanity by telling the stories of the people who make up our community and by reflecting the diversity of who we are. Sharing stories in students' own words lends impact and authenticity to the message. The list of hands-on experiences, illustrate how the UC Davis experience extends beyond the classroom, strengthens learning and, in this case, supports the local community. We reach out to our campus community for recommendations of students to profile, then ensure that students are in good standing before scheduling a photo shoot and interview. When choosing the profile personality, we look at their journey and key experiences, matching them to our call-to-action and the point at which our target audience may be in their journey.